About Us

OUR MISSION

LITEUP NATION is for the people — not the powerful. We are empathetic reporters and observers. We hold power accountable. We entertain without guilt. We share what people need to know to live their best lives. If something matters to our audience, it matters to us.

We’re truly global, but still feel local. We tell stories in text and pictures, and bring them to our audiences wherever they are. We're fast, fun and inclusive. And we'll always make sure you know what's real.

OUR COMMITMENT TO INCLUSIVITY

We believe diversity – in who we are, how we tell our stories, and among the people we write for – is critical to our mission. We aim to write for, and not just about, those left out of traditional power structures; to approach stories inclusively; and to serve a diverse audience with stories that matter to them.

STANDARDS, CORRECTIONS & DISCLOSURES

LITEUP NATION endeavors to be accurate in its reporting, transparent and thorough in its sourcing, and fair and independent in its analysis. LITEUP NATION strives to verify and corroborate information via multiple sources whenever possible.

LITEUP NATION works to correct any misstatements in a timely manner, with a correction note appended to the bottom of an article to indicate what has been fixed and how.

LITEUP NATION includes labeling to indicate when an article is opinion or advertising content (including sponsored content), and we disclose relationships with outside partners who may underwrite any area of coverage.